
Mark Troen MAI
Advisory board member and Certified Appraiser
In addition to being the advisory board member to the Beacon Fund L.P.; Mark Troen
manages The Winnmark Group, Inc. a full-service specialty consulting firm providing
strategic real estate investment, development, financial, and general advisory services
throughout North America. The principals work closely with businesses and institutions
in need of restructuring, transition management, and/or creation of new income sources
through long-range planning, new ventures, and creative financial strategies to
accomplish well-defined business objectives; strengthen brand awareness; and maximize
profitability and productivity.
Mr.Troen manages the Winnmark Groups operations nationwide and brings a broad investment
perspective to its development projects and real estate advisory services practice. He
also serves as Senior Vice President of Brookwood Group, a long-time affiliate of The
Winnmark Group. With the merger of the firms’ strategic real estate services and
development activities, Mark is a member of Brookwood’s Operations Committee and has
broad responsibilities throughout Brookwood’s organization including the identification
of development opportunities for Brookwood Equities and strategic real estate services
for private investors, corporate entities and the public sector with Brookwood Advisors.
He has 30+ years of real estate experience, having worked with investment banks,
development companies, real estate firms, institutions and corporations. He has sourced,
negotiated, conceived, analyzed, planned, entitled, developed, completed and
restructured mixed-use, retail, office, industrial, and residential projects in the US
and abroad, ranging in size from $5 Million to $1 Billion and up to 1,000,000 square
feet and 3,000 acres.
Mark has experience in all aspects of real estate investment, development and
management, including: acquisitions and dispositions; financings and re-financings;
asset repositioning, workouts and restructurings; management, leasing, marketing and
sales; and construction, redevelopment and new development. He currently focuses on
specific asset and portfolio strategies for Brookwood Equities including: identifying
opportunistic situations; sourcing urban infill investments; and developing
transitoriented mixed-use projects.
Mark began his career at Security Pacific Realty Advisory Services where he created
innovative financial and transaction strategies for troubled assets and opportunistic
situations while directing multi-disciplinary teams in land development and building
projects nationwide. Subsequently, he joined HSBC USA where he successfully acquired and
disposed of foreclosed assets throughout the Northeastern, Mid- Atlantic and
Southeastern United States. He maximized returns and created profits on a $1 Billion
portfolio far above and beyond book value recovery.
At The Weitzman Group, he created the Development Advisory Services practice for
mixed-use, commercial, residential, and land properties. In the process, he transformed
and rebranded a highly regarded real estate feasibility firm into a comprehensive real
estate services provider.
As Chief Development Officer at Monday Properties, he developed new properties;
redeveloped existing assets; marketed fee-generating services; revitalized a troubled
loft conversion; planned signature developments; and sourced new acquisitions for a
7-million square foot New York and Washington DC, office, residential, and mixed use
portfolio.
Mark was a co-founder of Racebrook Capital Advisors where he specialized in the
acquisition of opportunistic real estate assets, non-performing/sub-performing loans,
and distressed properties. He recently served as the Chief Operating Officer of Sheldon
Good & Company where he reinvigorated a 45-year old nationwide real estate auction
services firm, conducted over 100 auctions, and achieved $400 Million in closed real
estate sales.
Mark has a multi-disciplinary educational and professional background, with an MBA from
The Wharton School and a Master of Architecture degree from the University of
Pennsylvania. He graduated from Harvard College, AB cum laude, while majoring in
economics.
Mark is active with the Urban Land Institute (ULI); is the Chair Emeritus of the Urban
Development Mixed-Use Council Gold; and has served on ULI Advisory Services Panels in
Charlotte, Chicago, Detroit, Raleigh-Durham, and Washington DC. He is a Fellow of the
Royal Institution of Chartered Surveyors (FRICS); has served on Counselor of Real Estate
(CRE) Consulting Corps Panels in Fresno, CA (co-chair); Seattle; Boston; and Las Cruces,
NM; is a member of the American Institute of Architects (AIA); and is a Registered
Architect (NCARB & Florida). Mr. Troen holds Real Estate Broker’s Licenses in
Connecticut, Florida, Maryland, Missouri, New York, and North Carolina.
Mark teaches graduate level real estate development, economics, and market analysis at
the Masters in Real Estate Development + Urbanism Program of the University of Miami
School of Architecture.
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